Reach Key Opinion Leaders When It Matters

We can connect you with highly-influential Chinese bloggers and Chinese social media personalities to help promote your products and services. Reaching Key Opinion Leaders (KOLs) through influencer outreach and targeting is much more common and acceptable in Chinese digital culture compared to its North American and European counterparts, and it works.

A Chinese KOL and a fan

How Do We Do It?

  • We perform broad research to identify relatable influencers through Chinese social media channels
  • We determine how key opinion leaders are currently engaging, and define who they influence in our supporting influencer research
  • We develop a strategy on how to engage influencers through personalized communication and two-way dialogue with tactics and examples – and the ultimate fluency

Typically, Sheng Li then executes on the influencer campaign and performs outreach activities, providing incentives to influencers in the form of payment or prizes/giveaways on behalf of your company. See how we engaged in influencer campaigns for KLM Airlines in the travel sector, and for luxury skincare brand Erno Laszlo.

For more information on Chinese KOLs and influencer marketing, check out the Weibo Advertising Guide, or contact us.

Ready to Reach the Chinese Market?

Contact Sheng Li Digital

Signup for the Sheng Li newsletter

Stay up to date on the latest in Chinese digital marketing