Chinese international tourism spend has tripled since 2011, reaching US $261 billion in 2016 (Source: CLSA).
Alibaba’s Gateway ‘17 Conference presented many great keynotes from Michael Evans, Jack Ma, and Justin Trudeau. The breakout session on Outbound Tourism presented numerous useful statistics on how the Chinese have an increasing desire for international travel and new experiences overseas.
As there has been a growth in average income and a less restrictive tourism policy, the Chinese are able to travel more freely outside of China.
We have organized the most important stats into an infographic below. Please feel free to share with your network!