Reach Key Opinion Leaders When It Matters
We can connect you with highly-influential Chinese bloggers and Chinese social media personalities to help promote your products and services. Reaching Key Opinion Leaders (KOLs) through influencer outreach and targeting is much more common and acceptable in Chinese digital culture compared to its North American and European counterparts, and it works.
How Do We Do It?
- We perform broad research to identify relatable influencers through Chinese social media channels
- We determine how key opinion leaders are currently engaging, and define who they influence in our supporting influencer research
- We develop a strategy on how to engage influencers through personalized communication and a two-way dialogue with tactics and examples – and the ultimate fluency
Typically, Sheng Li then executes on the influencer campaign and performs outreach activities, providing incentives to influencers in the form of payment or prizes/giveaways on behalf of your company. See how we engaged in multiple influencer campaigns with KLM Airlines in this case study.
Also, check out the Weibo Advertising Guide.