Sheng Li Digital helped our real estate client, Polygon Homes, utilize social media, search engine marketing, and targeted media buys on local Chinese websites to introduce their residential properties to an international community.
Conversions, in the form of sales leads from their website, increased by 32%.
The goal was to get prospective buyers to register online using a registration form on the website.
Sheng Li Digital helped Polygon Homes navigate the international realm.
We launched search engine marketing campaigns in Google as well as image ad targeting on the Google Display Network (GDN).
Through Google AdWords remarketing, the properties were remarketed to the audience who visited the website but did not register as buyers.
A social media campaign was set up and a Weibo account was created and verified for Polygon Homes. We added custom imagery and promoted the account used paid advertising to the Chinese community. Weibo posts were created and we performed community management to engage with this audience.
Sheng Li drove traffic to Polygon’s landing pages and ultimately the online registration system through a combination of smart media buys and integrated social media campaigns. In summary, this involved media buying on relevant Chinese websites, effective Weibo posts, Facebook, and optimized Google AdWords campaigns.
Nothing got lost in translation.
- International marketing drove new website visits up by 65%
- Overall, the Chinese campaign gained over 20,000 pageviews
- Year-over-year, Google AdWords traffic increased by 86%
- In addition, year-over-year registrations from Google AdWords increased by 32%